If you are heading to the O2 for one of the ten nights of Ariana Grande’s London residency, the question of Ariana Grande London merch is likely already on your mind. The final stop of the Eternal Sunshine Tour has arrived in the capital, and whether you are after a hoodie, a keyring or something from her makeup line, there are several ways to shop before or during the shows.
The residency runs from 15 August to 1 September 2026, spanning ten concert dates at The O2. These are her first London shows in seven years, and she has described this period as a step back from public life, lending the run a kind of farewell energy that has made tickets among the most sought-after of the year.
A tour that has crossed continents to reach London
The scale of what has led to this moment is worth pausing on. According to Wikipedia, the Eternal Sunshine Tour began on 6 June 2026 at Oakland Arena in the United States and is scheduled to close on 1 September 2026 at the O2, making London the final destination of a 41-show tour. That the capital gets the closing chapter, and gets ten nights of it, gives the residency a particular weight.
According to OK! Magazine UK, a total of 200,000 fans are expected to fill the O2 across the run, a figure that underlines just how far the demand for these shows stretches. The same nights have already produced a moment worth mentioning: during her second London performance, she brought out her Wicked co-star Cynthia Erivo to perform ‘Get Happy’ together, sending the arena into something close to delirium.
Where to buy Ariana Grande London merch
There are three routes to official merchandise. The first is a central London pop-up, open from 15 to 28 August. Visits must be booked in advance via Eventbrite, and once your reservation is confirmed, you receive an email or text with the exact location and your allotted time slot. Opening hours run from 12pm to 8pm daily, except Sundays when the pop-up closes at 6pm. Slots are filling quickly, so it is worth checking availability sooner rather than later.
If the pop-up is fully booked by the time you look, merchandise stalls operate inside the O2 on each concert day. Lines can be long and stock does deplete as the evening progresses, so arriving early is advisable. A third option is the online store, which carries a broad selection and ships to UK addresses.
At the pop-up specifically, you will find Eternal Sunshine t-shirts, hoodies, socks, gloves and keyrings, alongside a selection of products from Ariana’s makeup brand R.E.M. Beauty. The O2 stalls and the online store carry additional lines including caps, lighters and posters.
Prices, based on the online store, break down as follows: keyrings at £15, socks at £25, caps at £30, tote bags at £35, t-shirts at £35, posters at £35, crewneck jumpers at £75 and hoodies at £85. The upper end of that range reflects the premium that comes with an official tour item from a residency of this scale.
The full run of show dates is: 15, 16, 19, 20, 23, 24, 27 and 28 August, followed by 31 August and 1 September 2026. That final night on 1 September is also, per Wikipedia, the last date on the entire 41-show Eternal Sunshine Tour worldwide, which makes it, by any measure, the end of something.